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VIDEO 4: How to Create Your Webinar Offer

Course Navigation

Video 1: How to Create a High-Converting Webinar


In this first video, you will learn about the critical pieces that make up a high-converting webinar including the process, pages, and product.



Video 2: Why Your Business Needs a Webinar


In video 2, you will discover several reasons why your business needs a webinar and why you shouldn't just focus on always doing "selling" webinars.



Video 3: How to Build Your Webinar Funnel


In video 3, you will learn the 4 essential pages every webinar funnel must have, the most important elements for each, and a secret way to launch your course fast!



Video 4: How to Create Your Webinar Offer


In video 4, you will discover the difference between a course and a webinar offer, how to properly stack the value, and how to make your offer irresistible.

Now Playing


Video 5: How to Create a Webinar Presentation that Converts


In video 5, I share my secret presentation formula for consistently producing killer results.  Watch, swipe, and deploy for your next webinar and see your sales soar!



Video 6: How to Market Your Webinar 


In video 6, I'll reveal how and when I set up my webinars and when to expire them (no false scarcity!) for maximum results.  Rinse and repeat every month to 6-figures/year.


Resources

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Transcript

Matt (00:00):

Hey Matt Stefanik back again. And in this video, we're going to be talking about how to create your webinar offer.  Now, a product/a course, and an offer are two different things. Your offer is going to contain your course, but it's going to have more. Okay. So, let's say for example, that you have a course and maybe you have, you have it on a sales page. It's not important. If you already have this all done or not you will address this on the webinar. You will say. Now I intend to sell this at this price point on a webinar or on my, on my website by itself $997. I'm gonna be selling this course for $997 or you can go right now, it's on my website. You can buy it. It's $997. Okay. But right now on this webinar, this is towards the end of the webinar.

 

Matt (00:43):

When you're obviously getting into your pitch, you're going to have this course plus bonuses plus any extras. Okay? Now that's an important distinction because these are the things that they're not going to get by going to your website and buying this. And they're also not going to get the special price that you're going to sell it for which on this webinar is going to be $797. If you're selling for $997 and you add bonuses and extras to increase the value, you're going to drop the price of $797.

 

Now, why did we do all this? Okay. Number one, it allows us to manufacture real scarcity. Okay? Because it's time limited. We're only going to do this webinar and we're going to expire it at a certain date. Expires this offer. Okay. You seen offers, this is an offer that expires on so-and-so date.

 

Matt (01:35):

So usually for us it's Sunday at midnight. Okay? So now we have actual, real scarcity. And with that increased value, we already have a, an established value. It gives them something to compare it to, right? We already say the course is $997 by itself. We're going to build the value of these bonuses and stack it. And then we'll add some extras or these just might just be just bonuses. But in any event, it's going to increase the value. And now that we have a time limited offer, we're increasing the value, which increases the desire, all of which make for an irresistible offer. Okay? So there are two things that I'm going to caution you against, including with this offer. Okay? You can have all kinds of done for you. Stuff. You can have templates, you can have cheats sheets. You can have a quick start action guides, but do not include your time.

 

Matt (02:30):

Because time is the only place you have left to go. When you think about your sales funnel and you're selling a digital course that it's already recorded, you've done the work once anybody can buy it. Even while you sleep, they can go through it at their own leisure, right? As they come down your funnel and the price point goes up, the access to you and your time is all that you have left to sell. Right? So think about it. If you're to go to the next step from here, maybe it's group coaching, okay? Maybe this person sells their coaching at 5,000 or $10,000, but they're going to offer a group coaching at 3000. You're not going to get one-on-one time with them, but you're going to get it in a group setting.

 

That's a little, slightly higher price point. Next up would be that one-on-one coaching. What are you going to get is their time, their time and their access to them. Okay. Same thing with a mastermind. If you actually physically go to a mastermind with this person, right? You're getting their time. They are in the same time and space as you. And this is a rare opportunity to get access to this person. And so don't include time. I heard of a guy that literally offered lifetime coaching.

 

Matt (03:43):

I don't know. I don't know. I have no clue what would possess somebody to do that, but you'll find out the hard way. If you sell your time too cheaply, that it is a big, big mistake because you can never get more of it, right? You can make more money. You can create more products. You're never going to get more time back. So don't include any kind of time with this offer. Unless of course you're offering a coaching package or some type of group coaching offer on this. Obviously then you are selling your time. The other one is you might be tempted to do this. You might see people doing it. Facebook group access, Oh brother, Lord help you. If you sell access to a Facebook group, I've done it. It's a nightmare. Even though you say this is not a support group, right? This is not for support.

 

Matt (04:30):

If you need support, go here, go to this link, email this, you know, what's going to happen. I don't care about that. This is my support group. I bought this from you. I bought this product. I spent my money with you. I need some support if you're not giving it to me, I want a refund, right? It's such a bad idea. You can have a group. Obviously Facebook groups are incredibly valuable to, you know, have like a community for the people that follow you and to talk about the things that you talk about that it's great. Just don't say included is this Facebook group. What we do now instead is just have a Facebook group that's free, right? It's open. We want to build our following, build our community on Facebook. That's great. Just don't sell it well, access to it.

 

Matt (05:13):

I believe with this video with one final secret. Okay. This is an awesome tip. A lot of times people just haven't got their course out. It's like writing the book. Everybody wants one, or they're going to be writing one or they're writing it. Not many people actually do it because of the fear, right? It's the same thing with a course. One thing that's keeping you from creating this course is perfectionism. And the, one of the best ways to get over that is to actually sell it before it's done. Okay? Put all your effort into actually creating the webinar and the training and the PowerPoint and all that stuff and all the pages and everything we're going to talk about here, but don't even worry about creating your course because you know what, if you bomb this thing and you don't get anybody on your webinar and nobody buys, you got a course that you didn’t even need to create.

 

Matt (05:58):

However, if you sell this to a bunch of people, cause you did all these things right, that I'm sharing with you and they all buy it. Guess who's getting the course done real soon. You are, you have motivation now. Right? Nothing motivates you more than selling something that you haven't yet created. Okay. So that's an awesome way to quit procrastinating, and get it done and create your course. Go ahead and start selling it. Okay. And the next video, we're going to be talking about how to create a webinar presentation that converts. Okay. Bye for now. 

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Matt Stefanik

Matt Stefanik, aka "The Lifestyle Architect," is a marketing expert, consultant, speaker, and lifelong entrepreneur. He has spoken at various marketing events around the world including in Atlanta, Cozumel, Tokyo, Las Vegas, Montreal, and London.

In 2002, Matt dropped out of college, started his own real estate business, and 18 years later is still successfully self-employed.  Matt is a husband, father of three, serial entrepreneur, and lover of comedy, craft beer, and The Ohio State Buckeyes.

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